Entrepreneurship is the process of starting a business or organization. Last week Oct. 7th was IEEE day. And as a member of the student IEEE branch at ERAU I am glad to announce that in celebration Dr. Kodimer at Embry-Riddle Aeronautical University gave a speech on entrepreneurship and his professional experience.
Today I will go into a few of the interesting topics he chose to discuss with us which includes goals, marketing, and a few other great discussions.
First and foremost I’d like to start by saying not everyone’s goal is the same, and your goal to be an engineer may change to being an entrepreneur. For many, it may be to own a small company that does good for the community OR, you may want your company to grow as large as Sony, Apple, or Microsoft.
It all depends. Dr. Kodimer stated, ” Remember the prime directive”. No matter what the goal may be, it can be easy to get lost in the ownership of the company and lose track of what may be best to survive.
One of the key things he listed in his speech was what it takes to be an Entrepreneur. Health — a clear mind; Knowledge — in the field of need; Integrity, Courage — higher risks; Compassion — for others on the team; and lastly Marketing! What to say and how plays a large enough roll to severely impact your success. Dr. Kodimer revealed something called a push for market and a pull for market. A push for market is when you design something for a target group that they don’t yet know they need/want. While a pull for market is when a target group needs a solution or item that may or may not exist.
There is much more to discuss so if you have further questions or knowledge that you would like to share please contact me or leave a comment.